The Best Award Winners Of 2016
To make it onto this list, a piece of work had to win Gold at a major award show this year. Our international jury of radio-loving ECDs then picked their top three entries to give us the following EarBlog rankings.
1. KFC – Man Meals
Ogilvy & Mather Johannesburg (Cannes Grand Prix, D&AD Yellow Pencil)
Simply put, this is radio done right. A simple premise, expertly crafted, witty and focused. KFC Man Meals aren’t just for every kind of man, it would seem they’re also for every kind of award show.
The Everyman Meal – Cherry Lip Balm
The Everyman Meal – Claw Thing
The Everyman Meal – Coloured Weights
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2. Quikrete – Long Story Short
Fitzgerald + Co USA (Mercury Best in Show)
The best in show at 2016’s Radio Mercury Awards, Quikrete does more in 10 seconds than some other award winners manage to achieve in 90. Irreverent never felt more relevant.
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3. Hornbach – You’re Alive. Do You Remember?
Heimat Berlin (Grand LIA)
A DIY store you can feel with your ears, and a brilliant example of how great audio can enhance every touch point.
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4. ADN – Learning On The Way
Sancho BBDO Colombia (Clio & One Show Gold)
A campaign that could only work on radio where a four hour Bogota bus commute takes passengers down a path to better education.
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5. Movement du Nid
Girls of Paradise – McCANN Paris (Clio Gold Winner)
A hard hitting, thought provoking multi-media campaign that shocks with purpose. Brilliant to see digital and radio work so well together for such a powerful initiative.
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6. Unilever – Blinking | Breathing
Ogilvy & Mather London (Cannes Gold)
A campaign that turned radio into an interactive science experiment. We particularly admire the pacing of the ads, calmly drip feeding information to leave the listener hooked.
Blinking
Breathing
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7. Stop The Gendercide
Poems From The Womb – Ogilvy & Mather Singapore (Spikes Gold)
Powerful writing and meticulous craft combine to give the 700,000 baby girls aborted in Asia every year, a voice.
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8. Radio XXI – Go Mono
McCANN Workgroup Romania (LIA Gold Winner)
A brilliant idea outside of the ad break, Radio XXI broadcast its primetime breakfast show in mono to encourage cyclists to listen with only one headphone.
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9. Wellington Zoo – Meet the Locals
Clemenger BBDO Wellington (AWARD AWARDS Gold)
Normally we’re not too fond of monologues that creep past a minute without a single mention of the product. But when they are hilariously morbid monologues involving death, bears and Margery the plump secretary, all is forgiven.
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10. Flight Centre – Student Flights
TBWA\Hunt Lascaris Johannesburg (One Show Gold)
You’re only young once, and if you believe everything you hear in this campaign for Flight Centre, you had better make the most of it.
Spring Break
Spiritual Festival
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