Short and Sweet

The one-inch punch, a snakebite and a Beretta 92. The most powerful things in life happen in seconds. Which is worth remembering when approaching your next radio script.

As tempting as it is to try to seduce an award show judge with a flowery, overcomplicated 90-second-monologue, the best way to win over the real audience living in a real world full of real distractions, is by keeping it short and sweet.

In this issue of the Earblog, we celebrate the rare gems that manage to pack a punch in 20 seconds or less. Or in the words of a local taxi driver I enlisted for my jury at Cannes one year (watch here), the ads that are "short, simple, no complicated".

We also celebrate the pre-roll ideas that successfully convince an audience into sticking around instead of skipping around.

Oh and make sure you don't miss our little plug for the world's smallest wireless headphones, we think they'll be big!

Die besten Spots des Jahres
Fünf Radiospots und Audioideen, die unterschiedlicher nicht sein könnten: Die Werbeagenturen Kolle Rebbe, Oliver Voss, Grabarz & Partner, Heimat und BBDO Group Germany standen dieses Jahr auf dem goldenen Siegertreppchen beim Radio Advertising Award.
Top 10 under 20
The most powerful things in life happen in seconds. Which is worth remembering when approaching your next radio script.
The 5 second challenge
Geiko continues to be the masters of pre-roll. After the award conquering ‘unskippable’ campaign, they’re back with a series of ads condensed into 15 seconds…literally.
The earplug – Rowkin bit Stereo
These teeny tiny wireless headphones are giving Apple’s Airpods a serious run for their money. Just make sure you don’t inhale them.
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