Short and Sweet

The one-inch punch, a snakebite and a Beretta 92. The most powerful things in life happen in seconds. Which is worth remembering when approaching your next radio script.

As tempting as it is to try to seduce an award show judge with a flowery, overcomplicated 90-second-monologue, the best way to win over the real audience living in a real world full of real distractions, is by keeping it short and sweet.

In this issue of the Earblog, we celebrate the rare gems that manage to pack a punch in 20 seconds or less. Or in the words of a local taxi driver I enlisted for my jury at Cannes one year (watch here), the ads that are "short, simple, no complicated".

We also celebrate the pre-roll ideas that successfully convince an audience into sticking around instead of skipping around.

Oh and make sure you don't miss our little plug for the world's smallest wireless headphones, we think they'll be big!

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