The top 10 under 20 (seconds)

1. Purina Dog Chow Little Bites

The ad is as tiny as the dogs Purina are targeting but it still finds time to entertain with an angry as f**k Chihuahua.

2. Stuffit Delux

Unique brand voice – check.
Clear, concise message – check.
Three brand mentions in 10 seconds – check.
Seriously impressive stuff.

Spot Stuffit

3. Sobeys

Now this is how to do retail. Price, product, character and entertainment all wrapped up in a handy take home 15 second pack.

4. Smart

A car that’s innovative, intelligent and also very (very) small gets a campaign to match.

Spot Smart

5. Lego

Takes no time in using the building blocks of language to capture the brand beautifully.

6. Sears Optical

20/20 vision gets 10/10 for execution in this campaign for Sears Optical.

7. Lapperre Hearing Aid

A terrific idea that grabs your attention in the subtlest way imaginable.

8. Zippo Watches

Zippo lighters have an unmistakable sound. Here’s how they used it to good effect when they extended their product offering.

9. Guiness Book of Records

The only radio ad to feature in the Guiness Book Of Records. Blink and you’ll miss it.

10. Opel

From naught to intrigue in five seconds.

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