The top 10 under 20 (seconds)
1. Purina Dog Chow Little Bites
The ad is as tiny as the dogs Purina are targeting but it still finds time to entertain with an angry as f**k Chihuahua.
2. Stuffit Delux
Unique brand voice – check.
Clear, concise message – check.
Three brand mentions in 10 seconds – check.
Seriously impressive stuff.
Spot Stuffit kids
Spot Stuffit
3. Sobeys
Now this is how to do retail. Price, product, character and entertainment all wrapped up in a handy take home 15 second pack.
Spot Sobey Retail
4. Smart
A car that’s innovative, intelligent and also very (very) small gets a campaign to match.
Spot Smart
5. Lego
Takes no time in using the building blocks of language to capture the brand beautifully.
Spot Logo - built it
Spot Lego - built it (2)
6. Sears Optical
20/20 vision gets 10/10 for execution in this campaign for Sears Optical.
Spot Sears Optical
7. Lapperre Hearing Aid
A terrific idea that grabs your attention in the subtlest way imaginable.
Spot Lapperre (english)
Spot Lapperre (original)
8. Zippo Watches
Zippo lighters have an unmistakable sound. Here’s how they used it to good effect when they extended their product offering.
Spot Zippo Watches
9. Guiness Book of Records
The only radio ad to feature in the Guiness Book Of Records. Blink and you’ll miss it.
10. Opel
From naught to intrigue in five seconds.
Spot Opel (english)
Spot Opel (german)
